Paid Ads
Google Ads, Meta Ads, LinkedIn Ads
Sand Cloud
Challenge
Sand Cloud, a young company selling sand-free beach towels, needed to expand its market from 18–24-year-olds to parents.
Strategy
Shifted focus to family-friendly content in ads, featuring parents and children using Sand Cloud towels at the beach.
Execution
Created family-centric video ads, added positive messaging and trust-building elements, and conducted A/B testing against previous ads.
Results
30%
Increase in New Customer Reach
24%
Reduction in Cost per Purchase
50%
Boost in Engagement Rates
Seltzer Goods
Boosting B2C Sales During the Pandemic
785%
Increase in Monthly Revenue
Challenge
Seltzer Goods needed to boost B2C sales due to shrinking B2B wholesale market during the pandemic.
Strategy
Implemented a full-funnel strategy on Facebook and Instagram to raise awareness and drive sales.
Execution
Used Facebook Pixel for data collection, targeted qualified shoppers, and optimized for one-day click delivery.
Results
25%
Increase in Monthly Revenue
4.5X
ROAS
Awareness, Consideration, Conversion Funnel
Awareness
Built awareness with engaging media on Facebook and Instagram.
Consideration
Encouraged engagement through compelling content about fun at-home activities.
Conversion
Drove conversions with targeted ads optimized for one-day click delivery.
SkeletonHD
Overcoming Rising Ad Costs
Challenge
SkeletonHD faced rising Facebook Ad costs and difficulty in turning leads into sales for their niche skull jewelry products.
Strategy
Implemented an automated advertising strategy using Campaign Budget Optimization, Automatic Placements, and Dynamic Formats.
Outcome
Increased Facebook reach by 5X, improved CPM by 15%, increased conversions by 7%, and improved engagement by 19%.
Impact
SkeletonHD doubled their overall business revenue because ofthese optimized Facebook advertising strategies.
Focusing on mobile ad optimization
The GoodbrushPainting Co.
Rebranding & Scaling up
Challenge
Empyrean Painting struggled with a complex, unmemorable name.
Strategy
Rebranded to “The GoodbrushPainting Co.,” emphasizing simplicity, quality, and a compelling brand narrative.
Execution
Rebranded to “The GoodbrushPainting Co.,” emphasizing simplicity, quality, and a compelling brand narrative.
Results
Achieved an 800% ROI with Google AdWords, Reduced cost per lead by over 55% on Meta Ads, Increased conversion rates by 22% in a quarter
Goodbrush PPC Campaign: Refining Targeting
Refined Campaigns
Restructured campaigns with tighter keywords and zip code targeting.
CRO-Focused Landing Pages
Created optimized landing pages for each service with targeted copy.
Email Marketing
Implemented targeted email automation with personalized messaging, resulting in a 35% increase in open rates and a 20% boost in conversion rates.