The Day Events (Pre-Rebranding)
Instagram (@the_day_events)
Our focus was on her Instagram account @the_day_events, while we also kept active her TikTok and Pinterest accounts.
In only 4 months, we saw the following growth:
- 1.25% more views
- 3.62% increase in profile activity
- 128% more accounts reached
- 11.83% increase in interactions interactions
- +5.1% more followers
Rania’s feed also gained visual consistency and her messaging starting resonating better with her audience.
Top-Performing Content
Likes: 28 | Comments: 6 | Shares: 2 | Reshares: 0 | Saves: 0 | Views: 4,058 | Interactions: 36 | Profile Activity: 15
Likes: 29 | Comments: 2 | Shares: 2 | Reshares: 0 | Saves: 1 | Views: 1,630 | Interactions: 34 | Profile Activity: 6
Top-Performing Reels
Instagram Graphics
Google Ads Campaign
Period: Nov 19 – Dec 22
The Google Ads campaign successfully drove high-intent traffic to the website, generating 148 clicks from 2,590 impressions with a strong CTR of 5.72%, indicating that the ads were relevant and appealing to searchers.
Over the campaign period, we recorded 6 conversions, resulting in a 4.05% conversion rate and an average cost per conversion of $81.39. This shows that users who clicked the ads were meaningfully engaged and taking action.
However, with a total spend of $488, the campaign is still in a learning and validation phase. While lead generation has begun, conversion volume remains limited, and return on ad spend is not yet optimized. These results highlight the opportunity to improve performance through conversion tracking refinement, landing page optimization, and budget scaling once foundations are strengthened.
Key takeaway: The campaign confirms demand and search intent, but further optimization is required to improve efficiency and drive stronger ROI.
