Shades of Clay
Wendy from Shades of Clay (@shadesofclay) was looking to reflect her transition from polymer clay jewelry artist to mentor and teacher on her Instagram (nearly 3,800 followers), but didn’t know how to translate that in an effective way that would hook his followers. We added her products to Meta Commerce so she could easily tag them in her posts, facilitating purchases from her followers.
Together, we launched her first online studio workshop, “Scratching the Surface,” for which we created various posts.
In just 6 months, we saw:
- +209% more views
- +40% in profile activity
- +798% accounts reached
- +1,400% increase in interactions
This resulted in a more aligned, most aesthetically pleasing feed that reflected Wendy’s vision for her brand. We’re also proud to say that some of the content we created together was among her top-performing content of the past 2 years.